Target Summer
As the Creative Director leading Target’s Summer 2025 campaign, my goal was to capture the emotional essence of summer – freedom, joy, and connection – and translate it into a fully integrated campaign across all media channels. From linear and digital TV ads to social & influencer content, OOH, e-comm, and in-store activations, every touchpoint was designed to immerse guests in the energy of summer at Target.
We built momentum around key seasonal moments like Mother’s Day, Memorial Day, and the 4th of July, combining bold visuals, nostalgic gingham, and trend-forward storytelling with compelling value messaging. By centering the work on families and delivering standout affordability and ease, we positioned Target as the ultimate summer destination.
Aesthetic on a Dime
This spot celebrates effortless seasonal gatherings with standout style and value. From backyard parties to beach-day essentials, the spot captures the joyful ease of summer entertaining – at incredible prices you’ll only find at Target.
Look Rich, Spend Little
This spot dives into Target’s stylish & affordable swimwear. This spot brings to life the joy of finding the perfect suit at an unbeatable value – making a splash has never been simpler.
From Phone to Front Door
This spot highlights Target Circle 360 same day delivery, where everything from swimsuits to snacks and towels to sunscreen arrives at your door in just hours. Beach day = saved.
