I’m a Creative Director with 18+ years of driving impactful omni-channel campaigns for Fortune 500 and DTC brands. I’m known for blending bold storytelling, data-driven insight, and design leadership to create work that is both emotionally resonant and commercially effective.
I have a proven track record leading teams, scaling campaigns that reach 100M+ consumers annually, and delivering measurable business growth. I’m passionate about building brands people love and mentoring the next generation of creative talent.
Experience
Lead Associate Creative Director
Target | Apr 2016 - present
Lead the creative vision for Target’s omni-channel brand campaigns, driving strategy and execution across digital, social, broadcast, and in-store platforms. Guide internal teams and agency partners to produce work that is visually bold, emotionally resonant, and results-driven. Provide strong creative leadership with a focus on clarity, collaboration, and cohesion — ensuring every touchpoint reflects Target’s evolving brand voice and connects meaningfully with its guests.
Associate Creative Director
Jockey | Oct 2011 - Mar 2016
Directed creative across brand marketing, developing smart, design-forward solutions grounded in strategic objectives. Oversaw the creative process from concept to production, partnering closely with clients and designers to ensure all work was visually compelling, brand-right, and performance-driven. Led initiatives that elevated brand perception and built long-term consumer trust.
Creative Consultant
Wantable | Apr 2012 - Jul 2013
Shaped the brand’s early visual identity and creative foundation. Designed mobile-first e-commerce experiences tailored for touchscreen interaction, helping to build a more intuitive and engaging user journey. Balanced high-level brand strategy with hands-on creative execution to accelerate revenue growth and expand brand visibility in a competitive DTC landscape.
Graphic Designer
GRAEF-USA | Jun 2008 - Aug 2009
Led design across branding, print, and digital communications, ensuring consistent visual storytelling across platforms. Drove the company’s first-ever email marketing campaign and played a key role in developing internal and external collateral that aligned with broader marketing strategies.
Graphic Designer
Derse | Mar 2007 - Jun 2008
Created award-winning visual work for national client campaigns. Developed and implemented brand standards, conceptualized web tools to support the sales team, and delivered smart, cost-effective creative solutions that blended storytelling with functionality.