Lead Associate Creative Director

Target | Apr 2016 - present

Over the past decade at Target, I've grown into leading some of the brand's most visible and complex campaigns, with increasing creative responsibility and business impact. My work spans seasonal campaigns, brand partnerships, and category marketing across digital, social, broadcast, and experiential. I lead creative from strategy and concept through production and execution, finding the human insights that make ideas feel relevant, genuine, and distinctly Target. I partner closely with internal creative teams, external agencies, marketing, merchandising, and media to bring a cohesive vision to life across every touchpoint. Whether I'm shaping a campaign, guiding creative teams, or navigating complex business challenges, my focus is on creating work that connects with guests, strengthens the brand, and delivers meaningful business results.

Associate Creative Director

Jockey | Oct 2011 - Mar 2016

Served as the senior creative leader for Jockey, overseeing a team of 12 designers and directing creative across the brand's omnichannel marketing and retail experiences. Led creative strategy, concept development, and execution across packaging, print, digital, and experiential, balancing big-picture brand direction with hands-on design. Sourced, selected, and directed external creative agencies, and produced photo and video shoots to bring brand campaigns and product storytelling to life. Partnered closely with marketing and business leaders to translate consumer insights and strategic objectives into creative that strengthened brand consistency and customer connection. Mentored talent, managed creative resources, and guided work from initial concept through final production, maintaining high creative standards while delivering against business priorities.

Creative Consultant

Wantable | Apr 2012 - Jul 2013

Part of the founding team that brought Wantable from an initial concept to a launched DTC brand. Helped develop the company name, established its visual identity, and led the creative direction of its early brand experience. Partnered closely with the team to build and launch a mobile-first e-commerce platform, combining brand strategy, customer experience, and hands-on design execution. Played a key role in bringing the business to market, making creative decisions and solving challenges with the resourcefulness and agility of a startup.

Graphic Designer

GRAEF-USA | Jun 2008 - Aug 2009

Served as an independent creative and marketing resource, partnering directly with engineering teams to support business development during the financial crisis. Led the design and production of RFP submissions, marketing collateral, and brand communications to help secure new business opportunities. Identified an opportunity to expand the company's digital outreach and independently spearheaded its first email marketing campaign. Took ownership of creative strategy and execution, making key decisions and finding resourceful solutions in a lean, fast-changing environment.

Graphic Designer

Derse | Mar 2007 - Jun 2008

Developed award-winning creative solutions for client marketing initiatives, balancing ambitious expectations with budgets and production constraints. Led the design and development of corporate brand standards and created web-based applications to improve sales tools and processes. Navigated shifting priorities and evolving project requirements with adaptability, resourcefulness, and a strong commitment to delivering quality work.