Target + Apple: Holiday

In close partnership with Apple and Roundel Media, I led the Target Creative team in crafting a holiday campaign that merged technology with wonder – positioning Apple products as the centerpiece of magical, meaningful gifting moments. In a time filled with joyful anticipation and busy to-do lists, our goal was to show how Target Circle’s exclusive Apple discounts could bring meaningful magic to the holidays.

We collaborated with Scholar to bring this vision to life, blending Target’s signature holiday charm with Scholar’s mastery of live-action and CG. The result was a visually rich and emotionally resonant world of pure imagination – where everyday moments seamlessly transformed into fantastical scenes, capturing the spirit of joy, wonder, and celebration.