Target Fall
For Target’s Fall 2025 campaign, I served as Creative Lead, overseeing one of the brand’s largest seasonal initiatives from concept to launch. Built on the creative theme “Forever Fall,” the campaign celebrated everything people love about the season—crisp air and cozy layers, football weekends and festive gatherings, pumpkin spice candles and Halloween traditions. I led cross-functional collaboration with marketing, media, merchandising, and experiential teams to deliver a unified story across broadcast, digital, social, and in-store experiences. The campaign delivered an engaging, culturally resonant experience that highlighted Target as the go-to destination for fall.
Bleacher Seats, Peak Style
The stands are packed, the lights are bright, and fall layers steal the show. Only Target can serve game-day looks that hit harder than the halftime show.
Game Day Snacks
Under $5? Say Less
Game-day fuel for the whole crew: crunchy, salty, sweet, and sippable — Target has every flavor touchdown for under five bucks.
