Target: Future Guest
Understanding that Gen Z values self-expression over conformity, I guided the creative development of Target: Future Guest to move beyond generational tropes and into real, relatable storytelling. While staying true to Target’s essence, the campaign stretched the brand in unexpected ways, building cultural relevance and trust, while driving shopping intent and emotional connection.
Media Partnerships
As part of the campaign strategy, I oversaw several media partnerships that ensured our message reached guests with precision – timely, relevant, and aligned with their journey.
Popsugar editorial
Polygon editorial
Buzzfeed livestream
SoundCloud promoted tracks
Buzzfeed livestream
Spotify sponsored playlist
Fandom takeover