Jockey: Supporting Greatness

In my role as Creative Director, I led the “Supporting Greatness,” campaign for Jockey designed to build brand awareness and promote StayNew Technology. The omni-channel campaign spanned broadcast, a microsite, social, print, out-of-home, in-store signage, and an affiliate marketing program, all centered around a unifying message of everyday greatness.

I oversaw the creative direction across all channels, ensuring a cohesive look, feel, and voice while tailoring each piece to its specific platform. From concept through launch, I collaborated closely with agency and internal teams to deliver a campaign that drove brand affinity, increased sales, and reasserted Jockey’s relevance in a competitive market.